The Muse Coffee Co. is a popular Lynchburg-based cafe. Part of my responsibilities as their Marketing Manager is to strengthen their brand and visuals; the biggest task that came from this was to separate their retail store from their wholesale branch, developing them as unique yet cohesive entities.
Below is their previous two logos. On the left is the logo they started with when they opened, and the right is a rebrand they implemented a few years ago.
Below is the entire newly developed brand identity. This brand identity houses looks for both the retail and wholesale aspects of the company.
From there, I helped the owners solidify the verbal and visual identities. I restructured their website into two respective sites for their retail and wholesale businesses, designing the organization, layout, and back-end of the sites as well as creating the product photos/labels through Unsplash or my own photography.
In addition, I designed new merchandise, store signage, menus, bag labels, and more. I implemented the rebrand on The Muse's Instagram and Facebook platforms and also have taken their social media to a new level by strategizing posts and photographing the employees, customers, food and merchandise with a DSLR.
