Fortaleza Fitness is a brand design project I completed for a client who was starting their own virtual fitness coaching business. This client had a very specific name and concept in mind before we got started. Below is a moodboard, initial concepts, and the final brand guide and deliverables.
MEANING/CUSTOMER'S MISSION
Fortaleza = Spanish for “fortress,”
Body should reflect the character of God it houses
Turn your temple into a fortress
TARGET AUDIENCE
Skill Level: Beginner–Intermediate
Age: 20-30s
KEY WORDS/ELEMENTS
Strong, Resilient, Lasting
ELEMENT IDEAS
Puerto Rican flag, castle, light (Clients last name means "little light")
