This deck of playing cards serves as a conceptual self portrait, an exercise in branding and design without the use of literal imagery. Modeled after Dutch Blitz, a game that contrasts with my tidy, perfectionist mentality, each deck has unique colors and custom illustrative elements that sit nicely between trendy and traditional. The project was rooted in comprehensive research from word lists, focus groups, brainstorm sheets, and a bit of introspection.
SYMBOLS
Each symbol is representative of something personal. The marquise and floral illustrations tie into my love of coffee and green spaces. The “XOX” mark expresses my love for people and helping them be the best version of themselves. The Roman numeral dates mark the years I was born, baptized, met my fiancé, and will be getting married. An ampersand ties together two P’s, representing my fiancé Peter and my cat Piper. “Made in Ohio” represents where I was proudly born and raised.
